🤖 = AI-assessed · 👁 = Vision (screenshot) · HIGH MEDIUM LOW = risk level from legal analysis
0 advertising/tracking cookie(s) and 9 tracker global(s) active by default (GoogleAnalyticsObject, _hjSettings, _hsq, dataLayer, ga, google_tag_manager…). Under CCPA/CPRA, this is the default state consumers have the right to opt out of via the DNSSPI link or GPC signal. The presence of tracking by default is not itself a violation — the violation is failure to provide a working opt-out mechanism.
| total cookies default | 14 |
| ad tracking cookies | 0 |
| tracker globals active | GoogleAnalyticsObject_hjSettings_hsqdataLayergagoogle_tag_managergtaghjlintrk |
| tracking scripts active | 5 |
SALE (§1798.140(ad)): 0 vendor(s) — none detected. SHARING/cross-context behavioural (§1798.140(ah)): 4 vendor(s) — Google Ads, Google Ads (DoubleClick), LinkedIn Insight, LinkedIn Insight Tag. SERVICE PROVIDER (on-behalf processing): 1 vendor(s) — HubSpot (CRM/marketing). Sale and Sharing relationships are subject to the consumer opt-out right under CPRA §1798.120 and must be disclosed in the privacy policy.
| sale vendors | none |
| sharing vendors | Google AdsGoogle Ads (DoubleClick)LinkedIn InsightLinkedIn Insight Tag |
| service provider vendors | HubSpot (CRM/marketing) |
| sale cookie count | 0 |
| sharing cookie count | 8 |
| service provider cookie count | 2 |
Opt-out link found: "Decline non-essential cookies" — placement: banner.
Opt-out available via CMP consent banner ("Decline non-essential cookies"). Banner-based opt-out is clear and conspicuous — CPRA permits the consent interface to serve as the opt-out mechanism.
No 'Limit the Use of My Sensitive Personal Information' link detected. Based on the site's apparent business type, SPI collection likelihood is assessed as LOW — this obligation likely does not apply unless the site collects precise geolocation, health, financial, biometric, or other sensitive data categories (CPRA §1798.140(ae)) as part of its core operations. Manual review recommended to confirm whether SPI is processed and whether this link is required.
| lspi | spi_likelihood |
|---|---|
| {} | LOW |
US Privacy string: (none). GPP: (none).
Default (no opt-out): 0 advertising/tracking cookie(s). After GPC opt-out signal: 0 advertising/tracking cookie(s). No advertising cookies detected in the default baseline — cannot assess suppression.
Default baseline pixels: ['_hsq', 'lintrk']. After GPC opt-out: ['_hsq', 'lintrk']. Pixels still active after GPC opt-out: ['_hsq', 'lintrk']. These constitute 'sharing' for cross-context behavioural advertising under CPRA §1798.140(ah).
| default ad pixels | _hsqlintrk |
| after gpc ad pixels | _hsqlintrk |
| pixels suppressed | none |
| pixels still active | _hsqlintrk |
| gtm gtag present | True |
Default baseline: 5 tracking script(s) active. After GPC opt-out: 5 tracking script(s). Reduction of 0. Script-level suppression is informational — scripts may be loaded but not execute tracking functionality depending on runtime logic.
No IAB opt-out signalling framework detected with GPC active. Sites using a CCPA-compliant CMP (OneTrust, Sourcepoint, Didomi) should emit a USP or GPP string that reflects the consumer's current opt-out status, including when the GPC signal is present.
__usprivacy during GPC session: None. No __usprivacy string detected during GPC session.
Before opt-out click: (none). After opt-out click: (none). No string detected post-click.
Opt-out available via CMP consent banner ("Decline non-essential cookies") and confirmed functional — opt-out button was successfully clicked in automated testing. CPRA permits the CMP consent interface to serve as the opt-out mechanism.
Opt-out button found and clicked automatically — no login required.
No unambiguous advertising cookies or pixels detected in the baseline — cannot assess opt-out efficacy via state comparison. Opt-out button was clicked. Manual review of the CMP audit log is recommended.
| us privacy before | (not detected) |
| us privacy after | (not detected) |
| baseline ad cookies | 0 |
| post optout ad cookies | 1 |
| baseline pixels | _hjSettings_hsqhjlintrk |
| post optout pixels | _hjSettings_hsqhjlintrk |
| opt out clicked | True |